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Nintendo D.M was published in 1989.At first it was afforded to 5 million members of ndsl "game world" club for free. Later it was devloped to monthly.And now it has been the best seller of children's books in America. But, alone with the development of Xbox 360 and Sony PS3, the sale of its seventh edition meets a slump.

The strategy of Nintendo is " to enlarge population of game player",that is toexpand more group to experinece fun of game without caring ones age and sex.Nintendo Nintendo has given "New Super Mario Bros. Wii" a whole new game content without props and additional modes as the past. It is dreadful to see the powerful electric consumption of NDS2' performance, and thus, the problem of battery capacity and continuable using time becomes extremaly hard to be solved. Now, it is said that Nintendo is developing a new game machine with Intel. Under such bad condition and witout knowing the way to increse its pularity,it was really a big challenge to expand the market there.

Intel and Nintendo are researching for chest with high efficiency to combine picture processing unit with the CPU. Even in front of such difficulty, NIntendo did not think its game was not suitable for Korean. In opposite, they conquered a big market with wise eyes. Since then, nintendo ds tt card has sold their products not only on toy stores, but also in department stores , discount stores and electronic stores to attract adults. The two screens of NDS not only can interact with each other but also show the scene in a perfect continuous way to make the game effects more real and thus the game is more vivid and fun.

It is known that New Super Mario Bros. Wii published in Australia, Europe, North America and Japan in last November, it was pursuing by lots of fans. Since January, it has sold by more than 10 million sets in the world, more than the total amount sold in eight weeks after the opening publish. In children programs of America, the one in Nintendo game rule or with its character as the background could overwhelm any other programs.

Many gamers are influenced greatly by the Wii game, they display interest in New Super Mario Bros. Wii and expect a new miracle. Super Mario World on Saturday morning program of NBC enjoys heat popularity and keep on for several years. The second generation of m3i zero console equipped with vibration will carry on with all the functions of WII, so it can be more like a portable Wii, and the tricks between WII will tend to be diverse.

Nintendo is also valuable for some people who didn't care about games before.Finally it is approved by Korean market. The facts proved the advertizing strategy can make good use of advertizing fee and be an important factor in the success of Nintedo.